Stop Looking at Search Engine, Look at Reviews

Online marketers have chased search engines and worried about their search engine rankings for about a decade. But, this decade is of human generated inputs. The increasing penetration rate of internet is turning the wheel. Now, the customers are becoming brand oriented. They are leaving the keyword thing behind. It may sound fictional but it is true. 

Gone are the days, when customers used to make their minds for purchasing something or taking services from a certain company by finding the company via search engines. Now, the time has changed. The customers do not trust anymore on search engine rankings.

The Impact of Reviews

In this age of internet driven commerce, the customers have become aware of online marketing tricks. Thus, they prefer to rely on the experiences of their fellow customers. In this way, they follow the reviews posted by the ex-customer of any company, irrespective of the fact that the reviews are real or fake. They simply follow the contents of review.

Maintain Your Image

You must make yourself active in front of your customers. For this purpose, you should react on complaints, posted against your company. It will simply create an attentive image of your business organization in front of your customers. Therefore, you should react to all complaints, reviews, and scams, posted against your business organization.

In case of reviews and complaints, you may get an initial success but you will not get the success in case of scams. Usually, rival online marketing professionals post such stories to defame the image of your business organization. Therefore, you will have to use legal weapons with such posters. It will give you some power to deal with such scoundrels. In short, you need to ready to defend your organization at any time in any manner.

How to Make a Successful Mobile Application

Mobile applications are currently the most demanded mobile commodity in the market. It seems like everyone is going for mobile application development in order to get their hands on a mobile application of their own. Mobile applications have emerged as a great medium of earning money. Clients are now hiring mobile application development companies and getting their solutions built by them. However, there are some things that clients should consider and remember while going for mobile application development to procure an effective app.

Things to remember for acquiring an effective mobile application development solution are:

Unique Concept: Unless and until your application is a corporate app or an extension of a web service, you need to come up with a unique concept for the app.

First Impression is important: Make sure that the first impression of your application over users is highly impressive. Use a great logo design to get their attraction and include some positive reviews from users on the app store where your application is made available to the general users.

Price: The price for the app is another big decision for you to make. You can also offer the application for free and earn from advertisements and promotions from other companies. The price of the application should always be as low as possible so that maximum number of people would download and install it.

Promote it: Like any other service or product, mobile applications also require good promotion so that it can reach maximum users. Take the help of SEO services from some reputed SEO service provider and promote your application on the internet. You can also create a demo video and display it along with your app over the app store.

Xicom technologies offers highly impressive and innovative mobile application development services to its global clients spread across diverse business verticals. Since last 10 years, Xicom has been providing highly effective and business oriented software solutions to it elite clients consisting of fortune 1000 companies.

4 Things To Remember For Impressive Mobile Website Design

The mobile usage has increased many folds in the last few years with more and more users starting to use mobile devices for more than just calling and texting. Today, in the age of smart-phones, mobile devices are used for virtually everything a user can do over a computer device. Everyone including businesses, organizations etc are now optimizing their online presence and customer interaction strategies according to mobile devices and mobile users.

Never think of it as a miniature copy: If you think that a mobile website is just a miniature version of a regular website then you are gravely wrong. Regular websites need to go a complete revamp in order to be properly usable and viewable over mobile devices.

Provide flexibility to the users: It is also important to maintain flexibility for your online viewers. Some users might want to view the full desktop version of the website. You should provide a link of desktop website for such users. Social networking sites should make sure that both the desktop website and the mobile website are linked to the same database and backend and changes made via mobile website must be immediately available on the desktop website.

Liquidity in design: You should also be aware of the fact that cell phones and mobile devices differ a lot in terms of operating system, screen size, user interface and resolution. You cannot create a separate website for each device. What you can do is that create a website that automatically detects the device and its properties. Further, it should be able to adjust itself according to the exact requirements of the device and match the resolution of the website with that of the device. There are many plugins available for this feature.

Easy navigational features: The most important thing to keep in mind while designing a website is to provide a very easy and effective navigation for the users. Highlight the links panel to make it easily visible. You should know what the user would do on the site and provide an easy path for him to do it.

These tips would be very helpful while developing mobile websites. Mobile development companies and web development companies should remember these points while developing mobile websites for their clients. Further, you can always hire a professional and experienced mobile development company having proven mobile website development skills as they are likely to provide a much effective solution.

Xicom Technologies: World Class PHP development services

Xicom technologies is a prominent web development company offering world class PHP development services to more than 500 global clients spread over diverse business verticals. Since last 10 years, Xicom has been creating and deploying highly effective and business oriented web solutions ranging from mediocre web applications to highly complex and huge enterprise solutions.

Its PHP development services are powered by a strong team of 250+ highly skilled and talented PHP developers having at least two years of minimum experience in their particular domain. As a PHP development company, Xicom keeps their developers updated with latest technologies and modern trends in the web development arena so that best and most updated solutions are deployed to clients.

Xicom Technologies has highly tested and proven development capabilities over all the major PHP frameworks such as Zend, Symfony, Yii, CakePHP, Codeigniter, Smarty and many more. Moreover, the PHP developers are highly expert in customizing CMS systems such as Joomla, Drupal, Wordpress, Magento etc.