Online marketers have chased search engines and worried about their search engine rankings for about a decade. But, this decade is of human generated inputs. The increasing penetration rate of internet is turning the wheel. Now, the customers are becoming brand oriented. They are leaving the keyword thing behind. It may sound fictional but it is true.
Gone are the days, when customers used to make their minds for purchasing something or taking services from a certain company by finding the company via search engines. Now, the time has changed. The customers do not trust anymore on search engine rankings.
The Impact of Reviews
In this age of internet driven commerce, the customers have become aware of online marketing tricks. Thus, they prefer to rely on the experiences of their fellow customers. In this way, they follow the reviews posted by the ex-customer of any company, irrespective of the fact that the reviews are real or fake. They simply follow the contents of review.
Maintain Your Image
You must make yourself active in front of your customers. For this purpose, you should react on complaints, posted against your company. It will simply create an attentive image of your business organization in front of your customers. Therefore, you should react to all complaints, reviews, and scams, posted against your business organization.
In case of reviews and complaints, you may get an initial success but you will not get the success in case of scams. Usually, rival online marketing professionals post such stories to defame the image of your business organization. Therefore, you will have to use legal weapons with such posters. It will give you some power to deal with such scoundrels. In short, you need to ready to defend your organization at any time in any manner.
